Search Services

It’s hard to imagine marketing prior to search engines. Search engines leveled the playing field in the favor of small and medium businesses. It was suddenly possible to serve up your brand to a client right at the moment of purchase decision. Talk about a game changer!

It can range from a few hundred dollars per month to several thousand. There is no “one size fits all” SEO package. It all depends on how competitive the market is for your keywords, and how aggressive you want to be. Everything we do is customized based on the client’s goals, current positioning, keyword difficulty, and resources.

Surprisingly fast these days! Google now crawls and indexes sites incredibly fast, so changes made in your program can affect your site in days and weeks rather than months.

We usually like to include site updates along with our search packages. When we make updates on your site, they're always done with search intent. It's most likely easier for us to update your site anyway, and we can build in some optimization with every update.

A full-service, aggressive search package might include include content creation and content marketing, link building and other services.

Reports that show your results versus your competitors are provided monthly. Our clients also get our Google Data Studio dashboard all-in-one reports, which aggregate on the most important data and metrics from Google Analytics, Google Search Console, Google My Business, Facebook, Instagram, Pinterest and other sources, all in one live dashboard report (We were tired of getting ten different reports a month so we built our own).

Yes, absolutely. If you have some in-house talent, we'll map out the responsibilities and coordinate the efforts.

Traditional SEO are search optimization efforts that don't necessarily care where the searcher is located. The search phrase might be "online gardening classes" or "restaurants in Lincoln Park Chicago". In this example, it doesn't matter if the searcher is located in Chicago or Minneapolis - they will get the desired results regardless of their location.

Local SEO is a somewhat newer development, and is more important for most brick and mortar local businesses. Google basically knows the location of the searcher - whether they are on a PC or mobile device. The searcher might type in "gardening classes" or "restaurants near me", and will be presented with local results.  If google senses "transactional intent", ie. "the searcher is looking to make a purchase", it will display a map of the area with the three top results shown on the map.

Local SEO factors include review sites (Google Reviews, Yelp, etc), proximity of the search, your stated market area, reputation management, local directory listings and other indicators that tell Google that your business deserves to be listed at the top of a local search.

Voice search optimization is the process of optimizing a website's content and technical structure to improve its ranking and visibility in voice search results. Voice search is becoming increasingly popular as people use voice assistants like Amazon Alexa, Google Home, and Apple Siri to find information, products, and services online. Voice search optimization involves understanding the natural language that people use when they ask questions or make requests through voice assistants and optimizing website content to match those natural language queries.

AI technology is often used to assist in the voice search optimization process, as it can help identify and analyze the intent behind voice queries and provide insights into how to optimize content to match those queries. Voice search optimization can help businesses improve their online visibility, increase website traffic, and ultimately drive more conversions and sales.